Brand YWC comes from the man who believes that real success comes when we rise after we fall – Yuvraj Singh.
Our very own favorite cricket ball hitter Yuvraj Singh, had earlier started an initiative by the name of YouWeCan funded by the Yuvraj Singh Foundation. It’s here to endeavor that Cancer is detected at an Early Stage, for one and all, and no one has to fight cancer alone. YSF, through its initiative YouWeCan, aims at creating consciousness on Cancer Prevention, early detection & fight against Stigma.
In light of the foundation, Yuvraj Singh has now launched his own fashion brand, YWC Fashion and is the pep talk of B-town right now.
Conceptualised around the ethos Live, Dare and Inspire YWC is a sports lifestyle brand that represents all individuals who fight despite insurmountable odds, give people courage and make fighters of us all.
There is a dedicated Gold Collection which portrays the touch of his (Yuvi’s) own personal style and hues of his charismatic personality, which reflects his motto – Live, Dare, Inspire!
Looks like this is going to be a big hit for our loved Punjab da Puttar! Chak De Phatte Yuvi!