Chinese handset maker Xiaomi is planning to ramp up its offline distribution channel in the country and is targeting around 25 percent of its turnover from this segment.
“Till now, our focus was on online sales. Now, we will focus both on online and offline distribution. We expect our share from offline to grow from current 10 percent to 20-25 percent by the end of this year. This is our aspiration,” Xiaomi India Head Manu Kumar Jain said. “At some point in time, we may open our own branded outlets. But not right now.”
Currently, Xiaomi, which crossed the USD 1 billion revenue mark in India last year, is selling mobile handsets through 8,500 multi-brand outlets across the country.