Swachh Bharat Abhiyan’s new endorsement by ‘Aur Dikhao’ would make you feel ashamed about littering

Prime Minister Narendra Modi’s flagship campaign “Swachh Bharat Abhiyan” gets endorsed by celebrities quite often, but this time the new advertisement is making its viewers think hard.

Directed by the veteran “Pradeep Sarkar“, the ad titled #DontLetHerGo features bollywood celebrities; Isha Koppiker as housewife, throwing garbage from her balcony; Ravi Kishan as Panwala, wiping off the left over pan leaves on the street; Omkar Kapoor as an office goer eating food in his car, the remains of which he dumps on the main road; Kangna Ranaut as Goddess Lakshmi, who vanishes away from the mythological photos kept by these three featured actors in their house, shop and car respectively, as soon as they litter.

The video is concluded in Amitabh Bachchan’s voice-over which specifies that the goddess of prosperity resides only where there is cleanliness.  He reminds us that “Cleanliness is next to Godliness“.

This video is an important lesson on why keeping our country clean should be a personal goal. Watch this video and share your opinion below in the comments section about it.

Let’s join hands and take a pledge this Independence day to keep our surroundings neat and clean. Share this article and video to create awareness among the masses. #DontLetHerGo #SayNoToLitter

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