India, being potentially a huge market for Samsung, Mashable’s report suggests that Samsung Pay is launching India in early 2017 with American Express as a partner. Mentioning a person familiar with the matter, Mashable reports that Samsung is also exploring opportunities to partner with Mastercard and Visa as well.
The users of Galaxy S7 and S7 edge have been shown messages like “The future of payments is coming soon” when they upgraded their devices to run Android 7.0 Nougat.
Samsung’s payment service would be restricted because of the share of only 2.5 million premium devices (Galaxy S6, Galaxy S7 and Galaxy Note 5) shipped in India. The true growth of the service may be achieved with its introduction of more affordable handsets.
Samsung has started testing the feature in India starting December 2016, with the latest update of Galaxy Note 5 bringing the Samsung Pay app to the system according to Sammobile.
Samsung’s biggest competitor Apple is yet to introduce Apple Pay in India.