Last year in September, billionaire Mukesh Ambani’s Reliance Jio announced free data and voice services for its customers, which put massive pressure to bring down data prices on the other telecom service providers.
To counter the Jio offers, other telecom providers like Airtel, Vodafone and Idea too slashed their data charges. This price war for data services translated into more data consumption which helped Facebook grow.
Facebook has clocked strong growth in its fourth quarter. While terming India as its “strongest growth market in the quarter, Facebook attributed the growth to third-party promotional free data plans.