After coming under Social Media Fire for endorsing Pan Bahar, in an exclusive interview with People Magazine, Brosnon stated that the company had made “unauthorised and deceptive use” of its image to endorse its entire range of products.
However, to Brosnon’s statements, the manufacturers of Pan Bahar have said that the former James Bond star knew the product he was endorsing.
Moreover, the company announced that there is no cancer-causing nicotine or tobacco in their product, and there is no tobacco product made under its brand name.
As per a report by Times of India, Pan Bahar says its pan masala contains betel nut, lime, catechu, cardamom seeds, sandalwood oil, and kewara. These have their own adverse health effects.
An August 2003 study by the International Agency for Research on Cancer (IARC), which is part of the WHO, concluded that chewing betel quid (a combination of betel leaf, areca nut and slaked lime) without tobacco is known to cause oral cancer in humans. However, Pan Bahar packets do carry a statutory warning required as per law that says “chewing of pan masala is injurious to health”.