India-based Cab aggregator Ola has announced its partnership with German automobile manufacturer BMW for its luxury car service.
According to Pranay Jivrajka, Chief Operating Officer, Ola, BMW India is providing a 360-degree solution to Ola cab operators, which offers easy financing, aftersales support and assured buy-back for the car thereby securing their investment. For a better customer experience, certified BMW instructors will train drivers about the versatile capabilities, technology, safety systems and features of BMW cars in detail.
Speaking about the deal Frank Schloeder, President, BMW Group India stated, “At BMW, we always look to the future. Our vision enables us to identify the trends in our business early on. The way people move is changing and this is also true for the premium clientele. Individuals want quick access to mobility without compromising on quality and comfort. We are confident that this association will be a game changer in the premium on-demand mobility segment in India. BMW is the most aspirational luxury car brand and through this association, an increasing number of customers will be able to relish the immersive BMWexperience.”
As per Digit, Ola Lux cabs will be available at a minimum fare of Rs. 250 and Rs. 20-22 per/km. Customers will also have the option to rent the cars on an hourly basis, through Ola’s Rentals feature. Other features include SOS buttons, Wi-Fi, live tracking and the option of using Ola Money to pay for the rides.