Ola launches an in-car entertainment platform for passengers

Cab hailing service Ola has launched a connected car entertainment platform for its vehicles to make its trips more luxurious.

Source: www.abhishhek.com

Last year, it added free in-car WiFi to its cars. Surprisingly, at the same time, Uber did the same. This year, Ola took a step forward and announced an ambitious plan to turn those roaming Wi-Fi cars into municipal Wi-Fi networks that Ola customers can access.

None of us likes to be stuck in a cab for long during traffic and when the destination is very far away. ‘Ola Play’ takes the idea of in-trip entertainment.

Source: techcrunch
  • It features two touch-sensitive consoles- one for driver and one for passenger.
  • which include entertainment options, trip-based features, an internet browser and more.
  • It also syncs with a passenger’s phone, to enable them to use services like Apple Music, Sony LIV, Audio Compass and Fynd from their own device on the screens.

The service will be available within its high-end Ola Prime cars in Bengaluru, Mumbai and Delhi. But Ola plans to increase Ola Play so that it covers more than 50,000 vehicles across India by March 2017.

Featured image source: techcrunch

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