Over the last decade, Microsoft Internet Explorer has seen a major downfall, due to increased usage of Google Chrome and Firefox.
To boost its usage and popularity, Microsoft redesigned Internet Explorer to ‘Microsoft Edge’ along with the release of its latest operating system ‘Windows 10’ last year. As per Microsoft’s claim, Edge can deliver 36-53 % more battery life while doing daily tasks, including watching videos on Youtube, listening to music on SoundCloud, browsing the internet and even draw on websites using a stylus. However, as per a noted report, “Almost three-quarters of Windows 10 users do not use Microsoft Edge.”
So, now the strategy adopted by Microsoft is to bribe the users to make the switch from chrome or firefox to Edge. By rebranding its rewards program from Bing Rewards to Microsoft Rewards earlier this week, Microsoft announced that it would offer points for using Edge. So far this offer is only available in the US, a necessary condition to get rewarded is to make Bing as the default search engine in Microsoft Edge and browse them. Bing is a web search engine owned and operated by Microsoft. It is claimed by Microsoft that Bing is better than Google, but still, very few people actually use it.
Earned Points can be traded in for vouchers or credits to places like Amazon, Starbucks, Skype and the ad-free version of Outlook.com.
As per statistics, 58% of the internet users use Google Chrome. Google has already acknowledged the battery issues with using Chrome, and it’s planning to optimize it with a new update soon. Even though Microsoft Edge’s battery rundown time is significantly lower than its competition, as per the battery rundown test, still, it would take a really significant effort and money of Microsoft to make such a large user base switch to its products for browsing the internet.