India-based Hike messenger has announced that it is rolling out video calling feature to its entire Android user base, a day after a similar announcement made by its competitor Whatsapp.
The Video calling feature’s beta version was launched in September this year to a few hundred thousand users. After a positive response from the beta users, the updated version will now begin to roll out to the entire userbase starting with Android users this week, with iOS users expected to get it soon.
The highlight of the video calling update is its Live Preview feature, just like the Google Duo video caller. This allows the user to see a live video preview of the caller before answering the call.
Kavin Bharti Mittal, Founder and CEO, hike messenger, said in a statement, “This was an obvious one and we’re excited to bring it to the market so quickly. We’ve been in beta for a few months and the results have been really positive. We’re now excited to roll this out across our entire user base.”
He added, ”We see India as primarily a sight and sound market and we believe video calling will have a large impact on how people communicate inside of hike.”
Hike has over 100 million users on its platform, 95 percent of whom are based in India.